JAIRAJ GROUP
Jairaj Group was started by Shri. Hiralal Dayalal Shah in 1947. The brand has a glorious 75- year-old legacy of wholesome taste and holistic goodness. This long-lasting legacy reflecting our eternal core values is our pride and way of life.
Jairaj is a trusted name in rice, millets, pulses, whole spices, dried fruits, cereals and superfoods. As the first choice of our customers, we focus on sourcing only the best products, ensuring the highest industry standards in authenticity, quality, hygiene and packaging.
Ethics and sound business practices work as the foundation of the Jairaj Group. Our pro- farmer purchase and acquisition policies have earned us goodwill among the food growers. ‘People First’ is one of our prime guiding principles. In future, we envision 70% of every household shelf adorning Jairaj products.
Today, Jairaj Group is a leading food conglomerate with multiple diversified companies. The group is leaving an imprint in international markets in the USA, Canada, Norway, Italy, Germany, Gulf Countries, the UK and Australia.
Highlights Of Our Journey
Largest Sellers of Basmati Rice in India for 38 Consecutive Years. -
Catering to 450+ HORECA Clients.
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A Network of 25+ Distribution Channels.
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Supplying 5000+ Retailers as Channel Partners.
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3,00,000 Direct Households.
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Over 6 Million Indirect Customers.
Patent For Fortification
We at Jairaj Group along with National Agriculture & Food Analysis & Research Institute, NAFARI, are excited to share our groundbreaking technology for the fortification of food grains.
The process of fortification adds micronutrients to rice, namely: iron, folic acid and vitamin B12 and others.
Fortification is an evidence-informed intervention that contributes to the prevention, reduction and control of micronutrient deficiencies. It can be used to correct a demonstrated micronutrient deficiency in the general population.
Fortification is a practice of deliberately increasing the content of one or more micronutrients (vitamins and minerals) in a food or condiment to improve its nutritional quality.
Since 2017, we have collaborated with NAFARI to fortify food grains and are now ready to meet the global demand for this vital product equipped with the patent awarded to us. It showcases the excellence and innovation of our research and development team, who worked tirelessly to create a solution that addresses the issue of micronutrient deficiencies in grains. Through this patent, we aim to make a positive impact on human health and well-being.
JAIRAJ GLOBAL PRESENCE
